AC Brands We Install London

Premium Air Conditioning Brands We Install and Service

London AC Pro is an approved installer for the world's leading air conditioning manufacturers. We supply, install, service and repair systems from Daikin, Mitsubishi Electric, Samsung, LG, Fujitsu and Toshiba — the six brands that dominate the UK air conditioning market for very good reasons. Each manufacturer brings distinct strengths, and choosing the right brand for your property, budget and requirements is an important decision. Our F-Gas certified and REFCOM Elite registered engineers (company reg 15526897) have deep experience with all six brands and will provide honest, unbiased advice to help you select the perfect system.

We do not receive preferential commissions or incentives from any single manufacturer, which means our recommendations are always based on what is genuinely best for you. Whether that is a premium Daikin Emura for a design-conscious homeowner, a robust Mitsubishi Electric City Multi VRF for a commercial office building, a value-driven Samsung Wind-Free for a rental property, or an LG Artcool for a customer who wants their AC to make a statement, we install the right brand for the right application every time. Below, we provide detailed information on each brand to help you understand the options available.

Daikin — The Global Market Leader

Daikin is the world's largest manufacturer of air conditioning and refrigeration equipment, headquartered in Osaka, Japan, with European manufacturing facilities in Belgium and the Czech Republic. Daikin has led the global AC market for decades through continuous innovation, exceptional build quality and an unmatched product range that covers everything from single-room residential units to large-scale commercial VRV systems.

Daikin Residential Ranges

Daikin offers three premium wall-mounted ranges for residential use:

• Daikin Emura — Daikin's flagship wall-mounted unit, available in white and silver finishes. The Emura combines a sleek, modern design with class-leading energy efficiency (A+++ in heating), Wi-Fi control via the Daikin Onecta app, advanced air purification with Flash Streamer technology, and whisper-quiet operation as low as 19 dB(A). The Emura is the premium choice for customers who want the very best in design and performance.
• Daikin Stylish — a design-led unit available in white, black, silver and blackwood finishes. The Stylish features Coanda airflow that directs cooled or heated air along the ceiling for draft-free comfort, along with Wi-Fi connectivity and A+++ energy ratings. Ideal for living rooms, bedrooms and design-conscious spaces.
• Daikin Perfera — Daikin's all-round performer, offering excellent efficiency, 2-area intelligent eye sensors that detect occupancy and adjust airflow, Wi-Fi control, and a compact design at a slightly lower price point than the Emura and Stylish. The Perfera is our most-installed Daikin residential unit, delivering outstanding performance and value.

Daikin Commercial Systems

Daikin's VRV (Variable Refrigerant Volume) technology is the industry standard for large commercial installations. Daikin invented VRV technology and continues to lead the field with the VRV 5 platform, which offers simultaneous heating and cooling via heat recovery, integration with Building Management Systems, VRV selection software for precise system design, and compatibility with a wide range of indoor unit types (cassette, ducted, wall-mounted, floor-standing). For smaller commercial applications, Daikin's Sky Air range of cassette and ducted units delivers excellent performance at a competitive price.

Why Choose Daikin?

Daikin is the right choice if you want class-leading reliability, the widest product range, industry-leading energy efficiency, a strong UK support network, and the confidence of choosing the world's number one AC brand. Daikin systems typically carry a 5-year manufacturer warranty (extendable to 7 years), and their UK parts and support infrastructure is unmatched.

Mitsubishi Electric — Engineering Excellence

Mitsubishi Electric is Daikin's closest competitor and is widely regarded as producing some of the most reliable and well-engineered air conditioning systems available. Mitsubishi Electric's UK operation is based in Hatfield, Hertfordshire, with strong local support, training and parts availability.

Mitsubishi Electric Residential Ranges

• Mitsubishi Electric Zen (MSZ-EF) — the flagship residential unit, available in white, black and silver. The Zen features a flat, minimalist design, 3D i-See sensor technology that detects occupant positions and adjusts airflow, Plasma Quad Plus air purification, Wi-Fi control via MELCloud, and A+++ energy ratings. The Zen is the premium choice for customers who value understated design and advanced features.
• Mitsubishi Electric M-Series (MSZ-AP) — a versatile mid-range unit offering excellent performance, energy efficiency and Wi-Fi connectivity at a competitive price. The M-Series is a popular choice for bedrooms, home offices and living rooms.
• Mitsubishi Electric Mr Slim — a compact, efficient range suitable for both residential and light commercial applications. Mr Slim units are particularly popular for multi-split installations serving two to five rooms.

Mitsubishi Electric Commercial Systems

Mitsubishi Electric's City Multi VRF platform is one of the most widely installed commercial AC systems in the UK. City Multi offers exceptional zonal control, simultaneous heating and cooling with heat recovery, and integration with BMS systems. For smaller commercial spaces, the Mr Slim range of cassette and ducted units provides reliable, efficient cooling. Mitsubishi Electric also offers the Lossnay range of mechanical ventilation with heat recovery (MVHR) units, which can be integrated with AC systems to deliver fresh air and climate control in a single solution.

Why Choose Mitsubishi Electric?

Mitsubishi Electric is the right choice if you value build quality and engineering excellence, want advanced sensor and air purification features, need a strong UK support network with local training centres, prefer a manufacturer with a strong track record in both residential and commercial markets, or want MELCloud remote monitoring and control for multi-site management.

Samsung — Innovation and Value

Samsung is a relative newcomer to the UK residential AC market but has rapidly gained market share through innovative technology, competitive pricing and a brand name that consumers already trust. Samsung's air conditioning division benefits from the company's vast R&D resources and manufacturing scale.

Samsung Residential Ranges

• Samsung Wind-Free — Samsung's signature technology uses thousands of micro-perforations in the front panel to deliver gentle, draft-free cooling. Once the room reaches the target temperature, Wind-Free mode maintains comfort without the direct airflow that many people find uncomfortable, particularly at night. Available in wall-mounted, cassette and ducted formats. Wi-Fi enabled with SmartThings app control and A++ energy ratings.
• Samsung Luzon — a value-oriented wall-mounted range offering solid performance, energy efficiency and Wi-Fi control at a lower price point. The Luzon is an excellent choice for budget-conscious installations where premium aesthetics are less of a priority.
• Samsung Cebu — a mid-range unit with Wi-Fi, AI auto-cooling and a clean, modern design. A versatile option for bedrooms, living rooms and home offices.

Samsung Commercial Systems

Samsung's 360 Cassette is a standout commercial product, featuring a unique circular design that distributes air in all directions for superior comfort in open-plan spaces. Samsung's DVM S VRF platform provides large-scale commercial climate control with heat recovery capability. Samsung commercial systems offer excellent value compared to Daikin and Mitsubishi Electric, making them popular for cost-sensitive commercial projects.

Why Choose Samsung?

Samsung is the right choice if you want innovative features like Wind-Free technology, prefer competitive pricing without sacrificing quality, want SmartThings integration with your existing Samsung smart home devices, need a good-value commercial VRF solution, or want a recognisable, trusted consumer brand.

LG — Design Meets Performance

LG has carved a distinctive niche in the residential AC market through design-led products that appeal to style-conscious customers. LG's Dual Inverter Compressor technology delivers energy-efficient performance with reduced noise levels, and their product range offers some of the most visually striking AC units on the market.

LG Residential Ranges

• LG Artcool Gallery — a truly unique product that features a customisable front panel where you can display artwork, photographs or a plain coloured panel. The Artcool Gallery transforms a wall-mounted AC unit from a functional appliance into a design feature. Available in multiple sizes with Wi-Fi control via the LG ThinQ app.
• LG Artcool Mirror — a sleek, reflective-finish unit that looks more like a designer mirror than an air conditioner. Available in black mirror finish with Wi-Fi connectivity and Dual Inverter compressor technology.
• LG Artcool Colour — available in a range of bold colours including beige, red and mirror black, allowing customers to match their AC unit to their interior design scheme.
• LG Standard Plus — a conventional-design wall-mounted unit offering reliable performance, good energy efficiency and Wi-Fi control at a competitive price point.

LG Commercial Systems

LG's Multi V VRF platform is a capable commercial system offering zonal control, heat recovery and BMS integration. While LG has a smaller commercial market share than Daikin and Mitsubishi Electric in the UK, their Multi V systems are well-engineered and competitively priced, making them a strong option for medium-sized commercial projects.

Why Choose LG?

LG is the right choice if design and aesthetics are a top priority, you want a customisable AC unit (Artcool Gallery), you prefer Dual Inverter technology for quiet, efficient operation, you want LG ThinQ smart home integration, or you want a visually distinctive unit that enhances your interior design.

Fujitsu — Reliable and Competitive

Fujitsu is a long-established Japanese manufacturer known for producing reliable, well-built air conditioning systems at competitive prices. While Fujitsu may lack the marketing profile of Daikin or Samsung, their products are highly regarded by engineers for their build quality, ease of installation and consistent performance over many years.

Fujitsu Residential Ranges

• Fujitsu KMTB (Designer) — Fujitsu's premium wall-mounted range featuring a sleek design, human sensor for energy-saving occupancy detection, Wi-Fi control and A+++ energy ratings. Available in white and dark grey finishes.
• Fujitsu KM — a mid-range unit offering solid performance, good efficiency and Wi-Fi connectivity at a competitive price. The KM is a popular choice for residential installations where reliability and value are prioritised.
• Fujitsu KG — a compact, efficient unit suitable for smaller rooms and supplementary cooling. Good value for bedrooms and home offices.

Fujitsu Commercial Systems

Fujitsu's Airstage VRF platform delivers commercial climate control for medium to large buildings. Fujitsu also offers a comprehensive range of ducted, cassette and floor-standing units for commercial applications. Fujitsu's commercial range is particularly well-suited to education, healthcare and public sector buildings where reliable performance at a competitive cost is essential.

Why Choose Fujitsu?

Fujitsu is the right choice if you want proven reliability from a respected Japanese manufacturer, prefer competitive pricing without compromising build quality, need a straightforward, well-engineered system that just works, value easy installation and servicing (popular with engineers), or require a good-value commercial VRF solution for medium-sized buildings.

Toshiba — Heritage and Value

Toshiba holds a special place in air conditioning history — the company invented the inverter-driven AC compressor, the technology that underpins virtually every modern air conditioning system worldwide. Today, Toshiba continues to produce well-engineered, competitively priced AC systems for both residential and commercial markets, backed by the company's deep expertise in inverter technology.

Toshiba Residential Ranges

• Toshiba Haori — Toshiba's premium design unit featuring a fabric front panel available in multiple colours and textures. The Haori blends into interior design schemes in a way that conventional AC units cannot, making it an appealing choice for design-conscious customers who want something different from the standard white wall unit. Wi-Fi enabled with good energy efficiency.
• Toshiba Shorai Edge — a mid-range unit with a clean, contemporary design, Wi-Fi control and excellent energy ratings. The Shorai Edge offers strong performance and efficiency at a competitive price, making it a popular choice for residential installations.
• Toshiba Seiya — Toshiba's entry-level range, offering reliable performance at the most affordable price point. The Seiya is ideal for budget-conscious installations, rental properties and rooms where the AC unit is not a visual focal point.

Toshiba Commercial Systems

Toshiba's SMMS (Super Modular Multi System) VRF platform is widely used in commercial buildings, particularly in the hotel and office sectors. SMMS systems offer excellent part-load efficiency, simultaneous heating and cooling, and integration with BMS systems. Toshiba's commercial range also includes cassette, ducted and console units for smaller commercial applications. Toshiba's strong heritage in inverter technology gives their commercial systems excellent efficiency and reliability credentials.

Why Choose Toshiba?

Toshiba is the right choice if you want the design flexibility of the Haori fabric-panel unit, prefer competitive pricing from an established Japanese manufacturer, value inverter technology heritage and engineering depth, need a reliable commercial VRF solution (SMMS), or want a good-value residential system that delivers consistent performance year after year.

How to Choose the Right AC Brand

With six excellent manufacturers to choose from, selecting the right brand can feel overwhelming. Here is a practical guide to help narrow your decision:

• If reliability is your top priority — Daikin and Mitsubishi Electric have the longest track records in the UK market and the strongest support networks. Either brand is an excellent choice where maximum reliability is essential.
• If design and aesthetics matter most — LG Artcool (customisable artwork panel), Toshiba Haori (fabric panel), Daikin Emura/Stylish (premium metallic finishes) and Mitsubishi Electric Zen (minimalist flat design) all offer distinctive visual appeal.
• If budget is the primary concern — Samsung, Fujitsu and Toshiba offer excellent performance at lower price points than Daikin and Mitsubishi Electric. The Samsung Luzon, Fujitsu KG and Toshiba Seiya are the most affordable options without sacrificing reliability.
• If you want the latest technology — Samsung Wind-Free (draft-free cooling), Mitsubishi Electric 3D i-See sensor, and Daikin Flash Streamer air purification are the standout innovations.
• If you need a commercial VRF system — Daikin VRV and Mitsubishi Electric City Multi are the market leaders. Toshiba SMMS and Samsung DVM are strong alternatives at competitive prices.
• If smart home integration is important — Samsung (SmartThings), LG (ThinQ), Daikin (Onecta), Mitsubishi Electric (MELCloud) and Toshiba (Home AC Control) all offer Wi-Fi apps. Samsung's SmartThings integration is the most extensive if you already use Samsung smart home products.

Ultimately, the best brand for you depends on your specific property, requirements and priorities. Our engineers will provide a personalised recommendation during your free survey, explaining exactly why they suggest a particular brand and model for your situation. We have no bias toward any single manufacturer — our only goal is to recommend the system that will deliver the best performance, value and satisfaction for you.

Full Manufacturer Warranties

As approved installers for all six brands, we ensure that every system we install carries the full manufacturer warranty. Warranty periods and terms vary by brand and model, but typically range from 3 to 7 years for parts and compressor. We handle warranty registration on your behalf and provide all necessary documentation. To maintain your warranty, annual servicing by a qualified engineer is required — our maintenance plans from £89 per year keep you fully covered.

Frequently Asked Questions About AC Brands

Which AC brand is the most reliable?

Daikin and Mitsubishi Electric consistently rank highest for reliability in industry surveys and in our own experience across thousands of installations. Both brands use premium components, have rigorous quality control and offer excellent UK support. That said, all six brands we install — including Samsung, LG, Fujitsu and Toshiba — are reliable products from established manufacturers.

Which AC brand is the quietest?

The quietest wall-mounted units on the market include the Daikin Perfera (19 dB(A)), Mitsubishi Electric Zen (19 dB(A)) and Daikin Emura (19 dB(A)) on their lowest fan settings. Samsung Wind-Free mode is also exceptionally quiet because there is minimal direct airflow. For bedrooms, any of these models will operate below the threshold of hearing for most people.

Which AC brand offers the best value for money?

Samsung, Fujitsu and Toshiba offer the most competitive pricing while still delivering good performance and reliability. The Samsung Luzon, Toshiba Seiya and Fujitsu KG are the most budget-friendly options. For customers who want the best possible performance and are willing to invest more, Daikin and Mitsubishi Electric offer premium products that justify their higher price through superior features, efficiency and longevity.

Can you install a brand that is not listed here?

We focus on Daikin, Mitsubishi Electric, Samsung, LG, Fujitsu and Toshiba because these are the brands we trust to deliver reliable, long-term performance for our customers. We do not install budget or unbranded units because we cannot guarantee their quality, parts availability or long-term support. If you have a specific brand request, contact us to discuss.

Do all brands come with Wi-Fi control?

Most current models from all six brands offer Wi-Fi control as standard or as an optional module. Daikin uses the Onecta app, Mitsubishi Electric uses MELCloud, Samsung uses SmartThings, LG uses ThinQ, Fujitsu uses FGLair, and Toshiba uses Home AC Control. Wi-Fi control allows you to adjust temperature, fan speed and mode from your smartphone, set schedules, and monitor energy consumption. Our engineers set up the Wi-Fi connection during installation and walk you through the app.

Which brand is best for a multi-room system?

For multi-split systems (2-5 rooms from one outdoor unit), Daikin, Mitsubishi Electric and LG all offer excellent multi-split platforms with the widest range of compatible indoor units. For larger multi-zone requirements (6+ zones), a VRF system from Daikin (VRV), Mitsubishi Electric (City Multi), Toshiba (SMMS) or Samsung (DVM) is the better approach.

How do I get a recommendation for my property?

The best way to get a personalised brand recommendation is to book a free survey. Our engineer will assess your property, discuss your requirements and budget, and recommend the optimal brand and model. Call London AC Pro on 07301 010244 or request a quote online. You can also explore our full range of services or check our coverage across all London areas.